PROVIDED:
BRAND IDENTITY
PRINT DESIGN
INTERIOR PHOTOGRAPHY
DIGITAL ADS
WEBSITE DESIGN
MERCHANDISE
PROVIDED:
BRAND IDENTITY
PRINT DESIGN
INTERIOR PHOTOGRAPHY
DIGITAL MARKETING
WEBSITE DESIGN
MERCHANDISE
The Holistic Connection
The Holistic Connection is a chain of high-end dispensaries around Middle Tennessee and the southeast with a focus on the in-store dab bar and lounge experience. They offer premium products in a relaxing, opulent setting.
Initially the founder who I worked with on logo design had a hexagon and circle motif in mind and wanted to incorporate an eye. We both shared a passion for sacred geometry and finely detailed art, which led to the first iteration.
With more input from other owners and a wider demographic in mind, we distilled some of the symbols and arrangement into a simpler, more iconic version. The overall shape is an eye with the hexagon representing the cbd molecule and three circles representing Tennessee and a tri-person partnership.
SECONDARY TYPEFACE
Raleway | Google Fonts
DINER was chosen as a primary font for the logo and other print and digital materials because of its futuristic feel and subtle flare. It is not the most legible font and thus used sparingly on headings with wide character spacing.
Raleway was chosen as an element to tie the brand with it’s in-house product brand Tri-Star Medical, since product imagery would be used in their marketing.
It pairs well with Diner as a sans-serif font with some extra style. Legible, but a touch edgy compared to other similar modern fonts.
PALETTE
RICH BLACK
RGB 0 | 0 | 0
CMYK 20 | 20 | 20 | 100
PMS WARM GREY 11C
RGB 111 | 98 | 90
CMYK 53 | 53 | 59 | 24
PMS WARM GREY 7C
RGB 149 | 138 | 130
CMYK 42 | 41 | 45 | 5
PMS 373C
RGB 203 | 223 | 130
CMYK 23 | 0 | 63 | 0
PURE WHITE
RGB 255 | 255 | 255
CMYK 0 | 0 | 0 | 0
