Prehemium

Prehemium mentioned liking the font Aparjita, which comes standard on Windows, so I set out to find something less common that uniquely fit their personality.

Searching for selections, I came across Corundum, which was similar to Aparjita, but had some unique features.  There was a great balance between the traditional look from a Serif style font that gives off a premium vibe and more modern, unique touches.  Corundum included elements of a slab-serif font, which are usually interpreted as a little more friendly.

Once we settled on Corundum for the primary typeface, Freight-Sans Pro was chosen for similar reasons.  It has elements of a traditional sans type, but the proportions of the letters and shapes are very unique within the sans category.  Coming from the same designer, both fonts paired especially well in actual use.

The color palette was refined to include a monochromatic spectrum of green to identify various product types and provide accents in styling.  Greens are deep shades or muted tones to provide both contrast and a calming, earthy appearance.  Pantone 7730C and the halftones create a spectrum of sage, which is commonly associated with spa products.  The intention was to diverge from common motifs in the hemp space with bright, saturated greens to a more natural health and wellness feel.  Yellow was replaced with metallic gold for the extra premium touch, with black and white remaining for high contrast and visibility.