PROVIDED:
BRAND IDENTITY | PRODUCT ENGINEERING & DESIGN | PRODUCT PHOTOGRAPHY | MERCHANDISE
PROVIDED:
BRAND IDENTITY
PRODUCT ENGINEERING & DESIGN
PRODUCT PHOTOGRAPHY
MERCHANDISE
Craft Cannabis
Craft Cannabis is a Nashville based vertically integrated cannabis (hemp) product brand. They grow award-winning, indoor certified cannabis and manufacture a range of top-shelf extracts and products.
The brand design was inspired by the precision of their indoor cultivation. The owners used the same indoor cultivation techniques and principals they used in the California legal market. Compared to most Tennessee cultivators at the time growing outdoor hemp for quantity, their focus was developing the highest indoor quality botanicals with the largest concentrations of sought after phytochemicals.
Two compasses form the icon, which also stands for Craft Cannabis. The compasses are made from a mathematical shape called a vesica piscis, which is formed by two identical circles overlapping.
Primary Typeface | Krub
A designer script typeface, Milkshake, was chosen as a font for headings. It gives off a high-end vibe like most scripts, but also has a relaxed bounciness to it. Krub, a Google font, also shares some round qualities and works well with Milkshake. It is an all around versatile typeface for large and small type with 6 weights & 6 italics.
