PROVIDED:
PRODUCT ENGINEERING & DESIGN
PRINTING MANAGEMENT
MERCHANDISE
PROVIDED:
PRODUCT ENGINEERING & DESIGN
PRINTING LIAISON
MERCHANDISE
tanasi is a retail brand and patent-pending, university developed hemp extract formula developed by GreenWay Herbal Products, LLC. GreenWay has invested over $2.8 Million in research into the cannabis plant and other botanicals such as ginseng to develop the highest quality plant-based supplements in the marketplace, backed by science. Read more about them here.
The tanasi logo and original branding and packaging designs were developed by Storious, a Los Angeles based ad-agency. I helped source and engineer the original product and packaging materials and managed the technical side of printing, preparing art for press, proofing and matching pantone and process colors.
In 2021, GreenWay and Funk Rabbit, Ink collaborated on a rebrand to create a more athletic vibe and a universal scheme for all product types to avoid some challenges we had differentiating new product lines from existing ones.
*All photos on this page are courtesy of GreenWay Herbal Products, Inc.